Lime 42 FAQs

faq

frequently asked questions.

We offer a range of services tailored to your specific needs, including Local SEO (Search Engine Optimization), PPC (Pay-Per-Click) advertising, content marketing, social media marketing, email marketing, web design and development, and analytics and reporting.

Digital marketing encompasses all marketing efforts that use the internet or electronic devices. It includes channels such as search engines, pay-per-click (PPC) ads, social media, email, websites, and mobile apps to connect with current and prospective customers.
Digital marketing is essential because it helps your dental or orthodontic practice reach a larger audience more cost-effectively and measurably than print, TV, or radio advertising. Digital marketing allows for targeted marketing, personalized patient interactions, and real-time data analysis to improve marketing strategies and return on your investment (ROI).
The timeframe for seeing results can vary depending on the strategy. Local SEO efforts may take 3-6 months to show significant progress, while PPC campaigns can generate immediate traffic and leads once set up. Content marketing and social media strategies may take several months to build momentum.
The cost varies based on the services required and the scope of the project. We charge a flat-fee monthly retainer on a month-to-month basis with no longterm contracts. Our Scope of Work is tailored specifically to your needs and budget.
Developing a digital marketing strategy involves understanding your practice goals, identifying your target audience, conducting market and competitor analysis, choosing the right digital channels, creating a content plan, setting KPIs, and regularly monitoring and adjusting the strategy based on performance data.
Success is measured using key performance indicators (KPIs) such as website traffic, conversion rates, click-through rates (CTR), cost per acquisition (CPA), return on investment (ROI), and engagement metrics (likes, shares, comments). And, of course, the most important metric: how many patients have booked appointments!

To get started with digital marketing, we can help you define your practice goals, identify your target audience, choose the appropriate digital channels, create high-quality content, and track your results. We’re ready to discuss how we can help you develop and implement an effective strategy tailored to your needs. When you are ready to get started contact us!

SEO involves optimizing your website to rank higher in search engine results pages (SERPs) for relevant keywords. This includes on-page SEO (content and HTML code optimization), off-page SEO (backlink building), and technical SEO (site performance and architecture).
PPC, or Pay-Per-Click, is a model of internet marketing where advertisers pay a fee each time one of their ads is clicked. It’s a way of buying visits to your site or landing page rather than earning them organically. Google Ads, Meta (Facebook) Ads, and Instagram Ads are popular PPC platforms.
Content marketing involves creating and sharing valuable, relevant, and consistent content to attract and engage a clearly defined audience. The goal is to drive profitable actions, such as generating leads, increasing new patient starts, or enhancing brand awareness.
Email marketing involves sending targeted messages to a group of subscribers via email. It is highly effective for nurturing leads, maintaining patient relationships, and promoting special offers and services because it is a direct and personalized approach.
Social media marketing is crucial as it helps your dental or orthodontic practice reach a broad audience, build brand awareness, engage with existing patients, gain new patients, and drive traffic to your website. It also provides valuable insights into behavior and preferences.
We stay updated through continuous learning, attending industry conferences, participating in webinars, following influential blogs and forums, and regularly training on the latest tools and technologies.
No reputable digital marketing agency can 100% guarantee specific results due to the dynamic nature of the digital landscape and competition. However, we will use best practices, data-driven strategies, and continuous optimization to improve your chances of success. We know YOUR success is OUR success!

Refreshing Web Design & Dental Marketing to Build Your Brand and Grow Your Practice