Our dental marketing approach to advertising is directed by creating and building a deep love for your brand and your patients. When your patients are happy, you’re happy! And when you’re happy, we’re happy!
Lime 42 leverages online strategies and techniques to promote dental and orthodontic practices. We encompass a variety of digital channels and tactics to attract new patients, retain existing ones, and enhance the overall visibility and reputation of your dental or orthodontic practice. Read on to learn about some key components of digital marketing for dentists and orthodontists:
Digital marketing generally yields a higher return on investment (ROI). Additionally, it enables us to gather extensive data to refine our strategy for optimal success.
Unlike TV, radio ads, or billboards, digital dental marketing engages prospective patients interactively, enabling them to actively connect with you and your brand.
At Lime 42, we start with a solid dental marketing foundation by ensuring your website is optimized to convert leads.
We utilize a variety of digital channels and strategies to attract new patients, retain existing ones, and enhance the overall visibility and reputation of dental practices.
User-Friendly Design: Creating a professional, easy-to-navigate website that provides information about services, the team, location, contact details, and booking options.
Mobile Optimization: Ensuring the website is responsive and functions well on mobile devices.
Local SEO: Optimizing the website for local search results to attract patients from the nearby area.
Content Creation: Publishing informative and keyword-rich content such as blogs, articles, and FAQs to improve search engine rankings.
Google Ads: Running targeted ad campaigns on Google to appear at the top of search results for specific keywords related to dental services.
Social Media Ads: Using platforms like Facebook and Instagram to target ads to specific demographics.
Content Sharing: Regularly posting engaging content, including educational posts, patient testimonials, and updates about the practice.
Community Engagement: Interacting with followers, responding to comments, and building a community around the practice.
Newsletters: Sending regular newsletters with updates, promotions, and educational content to keep patients informed and engaged.
Follow-Up Emails: Sending appointment reminders, follow-ups, and feedback requests to enhance patient experience.
Review Generation: Encouraging satisfied patients to leave positive reviews on platforms like Google, Yelp, and health-specific review sites.
Reputation Monitoring: Regularly monitoring and responding to reviews to maintain a positive online reputation.
Educational Content: Creating videos, blogs, infographics, and eBooks that educate patients about dental health, procedures, and best practices.
Patient Stories: Sharing patient success stories and testimonials to build trust and credibility.
Explainer Videos: Produce videos that explain procedures, introduce the dental team, and showcase the practice.
Live Sessions: Hosting live Q&A sessions on social media to engage with potential and existing patients.
Performance Tracking: Using tools like Google Analytics and social media insights to track the performance of marketing campaigns.
Adjustments and Optimization: Continuously analyze data and make necessary adjustments to improve the effectiveness of marketing strategies.
When effectively implemented, these strategies can help dental and orthodontic practices attract more patients, improve patient retention, and enhance overall practice growth and reputation.
PPC (pay-per-click) is an internet marketing model in which you pay a fee each time your ads are clicked. Essentially, it’s a way of buying visits to your site, which can work in tandem with organic visits.
Search engine advertising is one of the most popular forms of PPC. It allows you to bid for ad placement in a search engine’s sponsored links when someone searches for a keyword related to your service offerings.
We’ll take a look at your current website, Local SEO setup, or Google Ads setup and let you know if there are any improvements that can be made and/or any suggestions we have.
An analysis costs $1500 which will be applied to your first month’s retainer when you hire us.
